VENOM INC PRESS KIT — MEDIA USAGE GUIDELINES
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Thank you for downloading the Venom Inc Press Kit / Style Guide.

We cherish our legacy and honour our obligation to the fans in our stewardship
of the Venom catalog, but we emphasize our own identity. WE ARE VENOM INC.

In this kit you will find our (as of 2026 new) name logo as it first appeared
on the "There's Only Black" album. As of 2026 we are also introducing our
mascot, affectionately called "Lu", and our Badge Logo — a combination of the
curved name logo and Lu.


WHAT'S IN THIS KIT
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logos/          Name logo in multiple formats and colour variants
mascot/         Lu in full colour and monochrome
badge/          Badge Logo (name logo + Lu combined mark)
photos/         Authorised promotional photographs


COLOR PALETTE
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These are the official Venom Inc brand colors. Use them as-is. Do not
substitute similar-looking colors from your own palette.

  LOGO GOLD GRADIENT
  The name logo uses a gradient running from light to dark brass.
  All five stops are official — reproduce the full gradient where possible.

  Name                  HEX       RGB
  --------------------------------------------------
  Gold Highlight        #FFD587   255 / 213 / 135
  Gold Bright           #F5BE39   245 / 190 /  57
  Gold Medium           #CFA344   207 / 163 /  68
  Brass Dark            #B27E1F   178 / 126 /  31
  Brass Deepest         #9A5F00   154 /  95 /   0

  For single-color reproduction (print, embroidery, etc.) use Gold Medium
  (#CFA344) as the representative brand gold.

  BRONZE VARIANT
  The bronze logo is a warmer, flatter variant suitable for physical
  merchandise and contexts where the full gradient cannot be reproduced.

  Name                  HEX       RGB
  --------------------------------------------------
  Bronze                #B08D57   176 / 141 /  87

  ACCENT — BLOOD RED
  Used sparingly for emphasis (calls to action, highlights). Never use as
  a primary color; it is an accent only.

  Name                  HEX       RGB
  --------------------------------------------------
  Blood Red             #8B0000   139 /   0 /   0
  Blood Bright          #CC0000   204 /   0 /   0

  BACKGROUNDS
  The brand lives on black. Always prefer a black or near-black background
  when using the logo or badge.

  Name                  HEX       RGB
  --------------------------------------------------
  Black                 #000000     0 /   0 /   0
  Deep Black            #0A0A0A    10 /  10 /  10   (preferred web bg)
  Card Black            #1A1A1A    26 /  26 /  26

  TYPOGRAPHY
  Body copy on dark backgrounds uses off-white, not pure white, to reduce
  eye strain. Pure white is reserved for high-contrast situations only.

  Name                  HEX       RGB
  --------------------------------------------------
  Off-White (body)      #E8E8E8   232 / 232 / 232
  Secondary Text        #999999   153 / 153 / 153
  Pure White            #FFFFFF   255 / 255 / 255


COLOR USAGE GUIDELINES
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  - Logo on dark background  →  use Gold Gradient or Bronze variant
  - Logo on light background →  use black version (provided in logos/)
  - Logo on white (print)    →  use black version
  - Never place the gold logo on a light or white background
  - Never recolor Lu or the Badge Logo
  - Blood Red is an accent — do not use it as a background color


USAGE GUIDELINES
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  - Use only the assets in this kit for Venom Inc coverage.
    Do NOT use classic Venom logos, the Baphomet, or the Venom goat.

  - Logos and the badge may be reproduced without modification.
    Do not stretch, recolour, rotate, or add effects.

  - Choose the logo variant that suits your background:
      Gold gradient on black  — for dark backgrounds (preferred)
      Bronze on black         — for dark backgrounds (alternative/print)
      White on black          — for dark backgrounds (high contrast alternative)
      Black on white          — for light backgrounds and print

  - Photos are organised in folders named for the respective photographers.
    Use the folder name for your attribution credit.

  - Assets are licensed for editorial and promotional use only.
    Commercial licensing requires written permission.


WRONG IMAGERY?
--------------
If you have spotted Venom Inc coverage that uses imagery we did not authorise
or provide — incorrect logos, wrong band photos, classic Venom assets — please
let us know so we can follow up:

  marcel@cybox.nl


QUESTIONS / ADDITIONAL ASSETS
------------------------------
For higher resolution files, alternative formats, or any other queries:

  marcel@cybox.nl
  venom-inc.co.uk/contact


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Venom Inc — venom-inc.co.uk
Press Kit 2026
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